News & Events

FREE webinar: Branding Opportunities for Oyster Farmers

Oct 6, 2016

Presented by Dr. Bill Walton, with guest presenters Beth Walton, Bryan Rackley, and Rowan Jacobsen.

The National Aquaculture Association, North Central Regional Aquaculture Center and United States Aquaculture Society are offering a webinar for oyster farmers about branding opportunities in a growing market with an increasing number of varieties.

To help oyster farmers sort out opportunities and pitfalls of branding, this webinar will feature a panel of experts, including Rowan Jacobsen, author of The Essential Oyster, Beth Walton, executive director of Oyster South, Bryan Rackley, co-owner and shellfish manager of Kimball House, and Bill Walton, associate professor in Auburn University’s School of Fisheries, Aquaculture and Aquatic Sciences. Join us to learn more and have your questions answered.

This informative webinar will cover:
• Potential value of branding
• Rise of branding oysters
• What makes brands work (or not)
• Ways a farmer can affect the oysters to build a brand
• How a farmer communicates the brand to buyers
• Value of social media in branding

With an increasing supply of oysters, oyster farmers will need to think carefully about building and maintaining a brand.

WEDNESDAY, October 12. Register here: